Trend Alert: SXSW 2015 Is in Full Swing

sxsw-interactive-logoIf you’re in the communications field, you’re probably well aware of the annual SXSW festival in Austin, TX. What started as a music festival in the 80s has grown to include wildly popular film and interactive sessions. In fact, SXSW Interactive has become a massive conference where the world watches to see what’s next in tech.

Companies like Twitter, Foursquare and Waze launched at SXSW Interactive.

Needless to say, there’s immense anticipation and a constant trend watch around this time of year. According to the official event site, “The 2015 event features five days of compelling presentations and panels from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable lineup of special programs showcasing the best new websites, video games and startup ideas the community has to offer.”

SXSW

Here’s a snapshot of the entrance to the tradeshow floor. Always tons of excitement and people from all over the world.

It’s all pretty fascinating. I love it because I work for a communications firm (and have a little blog). So I try to stay tuned in to what’s on the horizon for all of us in terms of the way we communicate. That’s really what’s at the core of all of this…communications.

Everyone is looking for the magic pill (or device) that fosters the most real and honest connections with a generation that’s mentally overloaded.

Ironically, the more tech that’s introduced to society, the more essential the need to simplify. We need gadgets to organize our gadgets. There’s no going back at this point, though. So onward we march, learn, play and create!

The 2015 SXSW Interactive festival began yesterday, and it goes through Monday. I had the pleasure of attending in person last year, which is where I met Mindy Kaling and Seth Meyers. #starstruck

Mindy Kaling

This was a super fun moment meeting Mindy – aka Kelly Kapoor or more recently Dr. Mindy Lahiri

This year I’ll be attending via my social channels – and notes from my colleagues who headed down yesterday. Twitter is already exploding with news about this year’s conference.

Follow #SXSW2015 on Twitter for more news as it happens this weekend into Monday.

Who knows, maybe you’ll catch and act on a trend that will land you a session in next year’s event?  Here’s to having a tech-savvy day no matter what field you’re in!

-Kate

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