Keep It Simple, Sister

When I’m writing, designing or basically making anything, I’m a firm believer in the KISS method. I first learned about it from one of my favorite creative directors of all time, Nick Nicholson. The phrase stands for Keep It Simple, Stupid. I prefer Sister, because “stupid” is a bad word in our house.

Nick would encourage us (and even challenge us) to cut the number of words in our copy or even go without any words. Could the story be told in photographs? Or what about a single photo?

Every time I went through this exercise, I was floored by how much stronger the message became. Sometimes showing less, saying less, and not trying so hard was the secret to a more powerful way to communicate. Less can truly = more.

On a grander scale, maybe it’s a more powerful way to be?

What if we were to KISS everything?

If we get overwhelmed by a busy schedule, we could peel away the layers of commitments that aren’t necessary or don’t contribute to our happiness.

If we’re drowning in clutter at home or just in our purses, we could dump all of the things that literally weigh us down.

If we unraveled the sweater of busyness that we knit around ourselves, what would we uncover? What kind of bare and beautiful life could we find?

Kisses,

-Kate

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